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AMFI Registered · ARN-273050

Your Trust,
Our Expertise
Our Story

We are EasyGoing Financial — a New Delhi-based advisory firm on a mission to make wealth creation simple, transparent, and accessible for every Indian family.

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🏛️ AMFI Registered
📊 SEBI Compliant
🤝 100+ Happy Clients
💰 ₹1 Cr+ AUM
4.9 / 5 Rating
Est. 2021 · New Delhi
Building Financial
Futures, One SIP
at a Time
100+
Clients
₹1Cr+
AUM
4+
Yrs Exp.
🛡️

100% Fee-Transparent — No hidden charges. Only your goals, our guidance.

Our Story

Born from a Simple Belief

EasyGoing Financial was founded with a single conviction: every Indian deserves access to honest, expert financial guidance — not just the wealthy few.

We saw too many people either ignoring their finances out of overwhelm, or falling prey to commission-driven mis-selling. We set out to change that. Our name says it all — we make financial planning easy, so you can go through life with confidence.

Today, we serve 100+ clients across India — from first-time investors starting their ₹500 SIP to experienced professionals managing multi-crore portfolios. Every client gets the same thing: honest advice, a personalised plan, and a partner who celebrates their wins.

Zero-conflict advisory — We earn only when you grow. No product pushing, ever.

Written action plans with specific fund names and SIP amounts after every session.

Lifelong partnership — We are with you through every financial milestone.

Plain language — No jargon. We explain every decision in terms you understand.

👥
100+
Happy Clients Served
💰
₹1Cr+
Assets Under Management
📅
4+
Years of Advisory Experience
4.9/5
Average Client Rating
VT
👨‍💼

Vivek Thakur

Founder & Lead Advisor

🏛️ AMFI ARN-273050
📊 SEBI Compliant
Meet the Founder

Vivek Thakur

AMFI Registered Mutual Fund Distributor · New Delhi

Vivek Thakur founded EasyGoing Financial with a clear mission — to democratise financial planning in India. With over 4 years of hands-on advisory experience, he has helped 100+ individuals and families navigate the complexities of mutual funds, tax planning, and goal-based investing.

Before founding EasyGoing, Vivek spent years studying the gap between the financial advice people need and what they typically receive. He saw advisors prioritise commissions over client outcomes, and complicated products being sold to unsuspecting investors. EasyGoing Financial was his answer to that problem.

Today, Vivek personally oversees every client portfolio, ensuring each plan is genuinely aligned with the client's goals — not the advisor's pockets.

🏛️ AMFI Registered (ARN-273050)
📜 NISM Certified
📊 SEBI Compliant
🎓 Finance Graduate
💡 4+ Years Experience

"Financial freedom isn't a privilege — it's a right. My goal is to make sure every Indian, regardless of income, has a clear, personalised roadmap to get there."

— Vivek Thakur, Founder, EasyGoing Financial
Our Mission & Values

What We Stand For

Our values aren't just words on a wall — they are the principles that guide every conversation, every recommendation, and every decision we make on behalf of our clients.

We believe that financial trust is earned, not assumed. That's why we hold ourselves to a standard that places the client's interest above everything else — always.

Our Mission
To make wealth creation accessible, transparent, and genuinely helpful for every Indian.
Honest, conflict-free advisory that puts clients first
Simplify complex financial decisions into clear actions
Build long-term relationships, not one-time transactions
Educate and empower clients to understand their money
🤝
Trust & Transparency
We disclose everything — fees, commissions, risks, and reasoning. You'll never be left guessing about where your money is or why a recommendation was made.
🎯
Goal-First Approach
Every plan starts with your goals — retirement, education, home purchase, or simply peace of mind. We reverse-engineer the right investment strategy from your destination.
📚
Financial Education
We don't just manage money — we explain it. We ensure every client understands their portfolio, the rationale behind each fund, and how it helps them reach their goals.
Simplicity in Action
No jargon, no complexity. We translate financial strategy into plain language with clear, actionable steps anyone can follow — regardless of their financial background.
🔒
Integrity Always
We will never recommend a product that doesn't suit you. Even if it earns us more commission. Our reputation and your financial security are worth far more than short-term gains.
🌱
Long-Term Partnership
We're not here for a single transaction. We walk with our clients through every life stage — marriage, home purchase, children's education, career changes, and retirement.
Our Journey

Growing Together

Every milestone we've achieved reflects the trust our clients have placed in us. Here's how EasyGoing Financial has grown.

Where We Are Today
📍 Office New Delhi — 110085
📞 WhatsApp +91 88516 12475
📧 Email info@easygoingfinancial.in
🕐 Hours Mon–Sat · 9 AM–7 PM
2021 — The Beginning
EasyGoing Financial Founded
Vivek Thakur obtained AMFI registration (ARN-273050) and launched EasyGoing Financial with a mission to bring honest, conflict-free investment advisory to everyday Indians in New Delhi.
ARN-273050 Registered
2022 — Early Momentum
First 25 Clients & ₹10L+ AUM
Word-of-mouth referrals helped us cross 25 active clients in our first year. We launched personalised SIP planning and ELSS tax-saving advisory as our core services.
Growing Strong
2023 — Scaling Up
50+ Clients & Topmate Launch
We expanded our digital presence with a Topmate advisory profile, enabling clients across India to book consultations. Crossed ₹50 lakh in AUM and launched goal-based portfolio reviews.
Digital Expansion
2024 — Breakthrough Year
100+ Clients & ₹1Cr+ AUM
A landmark year — crossed 100 active clients and ₹1 crore in assets under management. Launched YouTube channel @EasyGoingFinancial to educate the broader community on personal finance.
Major Milestone ✦
2025–26 — Today & Beyond
Expanding Services & Reach
Continuously growing our client base across India, expanding into insurance advisory, loan assistance, and wealth management subscriptions. Building EasyGoing into every household's trusted financial partner.
Growing Pan-India
Why Choose Us

The EasyGoing Difference

Four simple reasons why 100+ clients trust us with their financial futures.

1
🎯
Understand Your Goals
We start by deeply understanding your life goals, risk tolerance, income, and timeline — not by pitching products.
2
📋
Personalised Plan
Every client gets a written, bespoke financial plan with specific fund names, SIP amounts, and a clear roadmap to their goals.
3
🚀
Seamless Execution
We handle the paperwork, KYC, fund selection, and onboarding. You make the decisions — we handle the process.
4
🔄
Ongoing Reviews
Life changes, and so should your plan. We conduct regular portfolio reviews and rebalancing to keep you on track.
Regulatory Credentials

Fully Regulated, Fully Trusted

Our compliance credentials are not just certifications — they are our promise to operate with the highest standards of ethical practice.

🏛️
AMFI Registered
Officially registered as a Mutual Fund Distributor with the Association of Mutual Funds in India (AMFI). All transactions are processed through regulated, SEBI-approved fund houses.
ARN-273050
⚖️
SEBI Compliant
We operate in full compliance with Securities and Exchange Board of India (SEBI) regulations, ensuring your investments are always handled with the highest legal and ethical standards.
SEBI Regulated
📜
NISM Certified Advisor
Our advisor holds a valid NISM (National Institute of Securities Markets) certification — the mandatory qualification for all registered mutual fund distributors in India.
NISM Certified
Start Your Journey

Ready to Build Your Financial Future?

Join 100+ clients who have already taken the first step. Your goals deserve a personalised plan — and a trusted partner to help you achieve them.

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